Online marketing – emarketing
Online marketing or as we call it emarketing, is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.
Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online marketing is a strategy that helps build up a company’s reputation and exposure online by using a variety of internet tools and solutions.
Online marketing, which is also called internet marketing or online advertising (we call it emarketing), can be said to be any tool, strategy or method of getting the company name out to the public. Advertising and marketing can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.