09 Aug Main benefits of Marketing automation
Main benefits of Marketing automation
What is Marketing automation
Marketing automation refers to the use of software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate manually work and repetitive tasks.
The traditional outbound approach where we search, and push our customers is shifting in favor to inbound marketing approach where we let the customer find us. It forces us, or should I say enables us, to align marketing and sales work into a joint commercial department. Joint efforts of marketing, sales, and customer service as well as any conversation with the customer, rather than the conversation between the departments, becomes central.
This alignment is necessary for serving your target group collectively, at an optimal level. It requires clarity on the target group and their motivations. The process of generating, monitoring and developing leads is, therefore, also a joint responsibility, in which marketing and sales each have their own specific tasks. Marketing automation informs and automates this process.
97% of employees and executives believe that a lack of alignment within a team impacts the outcome of a task or project (Instapage 2019). Automation helps improve team collaboration, from syncing departmental apps to automating a long process like on-boarding and reporting.
Main benefits of Marketing automation
There are three main benefits from using marketing automation that are all connected to each other. The wins are Time saving, Better ROI and Increased sales revenue.
How does Marketing automation save Time?
Automatic behavior and interaction tracking
Imagine if you had to manually identify leads and track their behavior. This task not only seem to be quite overwhelming but maybe even impossible. Yet marketing automation does this for you. It generates actionable marketing data that includes your contacts’ (customers’ and prospects’), interactions and behavior.
More time for creative tasks
After you have automated your manual and repetitive tasks, you can use the saved time for more creative tasks. People dealing with content creation will be able to deliver highly customized and high-quality content to improve lead nurturing. But in fact marketing automation also affects the entire marketing department by increasing productivity and job satisfaction.
Significantly reduced lead conversion time
Since marketing automation delivers personalized content in a timely manner your company will reduce the time it takes to turn a prospect into a qualified lead and a qualified lead into a customer.
Smarter and better use of time
Instead of wasting time, resources and assets on marketing efforts with unpredictable results, companies can refer to marketing automation and start using time intelligently. This way, companies can get more out of the hours they are already committing to marketing.
How does Marketing automation increase ROI
Measure and optimize Marketing ROI and the effect it has on revenue
With marketing automation, you can identify ROI from every specific marketing activity of yours. With marketing automation, you are also able not only to identify what works and what doesn’t, but also the extent of performance and what are the exact results.
Marketing automation eliminates the guesswork out of marketing and replaces assumptions with real measurements of ROI for every marketing strategy.
Marketing Automation provides more and better lead convertion. It ensures information about them in a real time.
No more guess work
Marketing automation eliminates the guesswork out of marketing and replaces assumptions with real measurements of ROI for every marketing strategy. It provides more and better lead conversion as it ensures information about them in a real time.
With marketing automation, you can identify ROI from every specific marketing activity of yours. You can automatically connect each acquired contact to any marketing operations and their see the effect. Thanks to that we exactly know how we acquired a contact, and how it behaved during the whole marketing and sales process, and when it became our customer. So, it is easy to determine ROI indicator, for each performed operations. You are also able not only to identify what works and what doesn’t, but also the extent of performance and what are the exact results.