Below we have put together a list of some of the most common and used terms/ jargons when working with SEO. We make however no warranty/guarantee of accuracy and completeness of the SEO terms to be find in the list.




Client’s Competitor

It is an individual or a company which is in the same exact niche as the Client and is targeting the same/identical keywords in the same/nearby geographic location(s).



Also known as goals. They can be orders, leads, downloads, page views, sign ups, traffic, etc.


Conversion Rate

It is the percentage of visits which result in goal conversions.



a term used in project management to describe a tangible or intangible object produced as a result of the project that is intended to be delivered to a customer (either internal or external). A deliverable could be a report, a document, a server upgrade or any other building block of an overall



Keyword or keyword phrase is a search term(s) which is used to retrieve information through search engines.


Keyword Research

It is a practice used by Search Engine Optimisation professionals to find and
research actual search terms people enter into the search engines when conducting a search.


Keyword stuffing

It is considered to be an unethical Search Engine Optimisation (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content.


Keyword cannibalization

Several web pages targeting the same keyword(s).



KPI or Key Performance Indicator is used to measure how well an organization or individual is accomplishing its goals and objectives.


Link Acquisition

Link acquisition is any content or feature within a website that somehow encourages viewers to place links to it from other websites.


Link Building

It is a Search Engine Optimisation technique which is used to get backlinks (or votes) for a website.


Link popularity

It is the measure of the quantity and quality of inbound links (back links) to your website.



Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a website from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.


Search Engines

a computer program which is used to retrieve documents from a computer network. Three popular search engines are Google, Yahoo and Bing.


Social Media Optimisation

a set of methods which are used to generate publicity through social



It is the address of the web page on the Internet.


URL Canonicalization

It is the process of picking the best URL when there are several choices, and it usually refers to home pages.


User Engagement

It refers to the degree to which a visitor has been positively influenced by the website and is engaged to it.


Website Usability

It means how easy it is for visitors to use your website.


Website Accessibility

It means how accessible your web pages are to your visitors and search