02 Jul Social media success – recipe!
Social media success – the recipe!
Three quick searches in google gives me the following result; – keys to social media success” – About 79 900 000 results, “easy social media success” – About 964 000 000 results, “how to get social media success “- About 2 340 000 000 results. For me it says two things social media is worth it and there are a lot of gurus out there telling you this is “a piece of cake if you just follow my advice”.
I am sorry but unfortunately I have to start by ruin your hopes and illusions. There is no simple recipe or easy way to get social media success. The success of social media comes like everything else in life, from efforts and hard work. So the good news are that if you are determined, structured and willing to listen you can get your social media success.
What Social media shall I choose to get success
When choosing platform(s), there are two vital questions that need to be addressed; – where do you find your customers, and what social media would your business benefit most from in your path to social media success?
In other words, when choosing platforms you need to know which ones your customers use. And you need also to identify and understand the purposes and features of the different platforms. Instagram, Pinterest and Facebook are visual-based thus suitable for e.g. retail sector that want to show their products. If you are in services industry however you would probably benefit more from text-based platforms like Facebook, Twitter and Google+ where you easily share information with customers.
Although the platforms have become more and more similar in their offer of engagement, still there are some fundamental differences.
Twitter - for social media success
Twitters main purpose is to connect people and allow them to share their thoughts and stories in short to a vast audience. On Twitter users find stories like today’s biggest news and events. The follow people or companies that post content they follow, or simply communicate with their friends. Twitter is also used by PR teams and marketers to increase brand awareness, and to enlighten/ amuse their audience.
Although Twitter nowadays accept 280 characters, it still earns it reputation as a micro blog. But For businesses, Twitter can be an extremely powerful tool for building and manage relationships. It can also serve as a customer service tool. When tweeting compelling content, Twitter can also work as gate generating an inflow of visitors to your site.
Search for hashtags – By searching hashtags, you can learn what people are talking about so you can craft your tweets to take part in popular conversations. Why would you do this? Because Twitter can offer insight into what topics are trending, Twitter is often used by news outlets to find stories.
Since Twitter is often used to provide real time updates to an audience, many brands combine Twitter with offline engagement, such as events.
When setting up your twitter page a few things you need to have prepared:
- Your Twitter @name (twitter.com/name)
- A profile photo and header image
- Your bio
- Your pinned tweet (important Tweet at the top of your timeline)
Facebook - for social media success
Facebook has grown from being a community where people in college world would accept each other as friends to one of the biggest and most influential companies in the entire world. Today facebook has 1.56 millions active users every day. And then those users spend in average nearly one hour on facebook.
For many people internet is equal to facebook and vice versa. Anyone that decide to go for facebook for marketing purpose should realize that facebook demands more of you than e.g. twitter. Facebook marketing requires a consistent, long-term commitment, but handling it well facebook is the “virtual land” of opportunities. There are many ways to approach marketing on Facebook, but my advice is to stick to: inbound marketing approach.
Inbound strategy is characterized by its power to engender genuine relationship with your audience. The key is to create and share quality content with value for users. With inbound approach your sales & customer services staff get into direct contact with customers interested.
When setting up your facebook page a few things you need to have prepared:
- Your business name and description
- A profile photo and cover photo
- Think of the action you want people to take
Linkedin - for social media success
Linkedin was launched 2003 and is now top four of the most popular platform among US adults. It is the most popular and used platform for B2B marketing. Today year 2019 Linkedin has 610 million users in more than 200 countries and territories worldwide. More than 70 percent of our their members comes outside the U.S. Their focus is purely professionals and their current signup rate is more than two new members per second. LinkedIn is frequently used for job updates, professional insights, and networking with colleagues, friends, but also strangers.
Perhaps the most important to understand is that in general a linkedin company page will not succeed without individual activitie and that your company is equal to your employees profiles and behavior on the platform. The need to setup linkedin rules & guidelines for how to act at linkedin is probably more important than on other platforms. Postings and activities taken by individuals shall not reflect their personal life. Think of linkedIn as virtual though traditional networking event where you have the chance to hook up with other professionals in person.
The key to Linkedin success
The key to succeed is to individually engage in groups, take part of discussions and in exchange share valuable insights. On company level the business page is a must for branding. Here you share valuable content to engage and spread among linkedin members.
If you are serious with Linkedin it is adviced to consider their offer of Premium Business account. With that you can keep track of your competitors and view trends within your industry. Premium Business gives you additional information about businesses and also unlimited searches; Sales Navigator Pro gives you advanced search filters, access to different sales tools, and the ability to make notes on user profiles.
With your Premuim Business account you also get crucial access to insight/ metrics and various ways to achieve LinkedIn growth.
Instagram - for social media success
Instagram owned by facebook since 2012, is a free, a social network platform for online photo and video-sharing. Their algorithm uses “ranking signals” to decide how to arrange each individual user’s feed. Instagram directly or indirectly reward accounts that help them to maximize the time users spend on their platform. The reason is simply that the longer you stay, the more ads you see, and Instagram earn more money.
With more than 25 million companies worldwide already using Instagram for business and more than 200 million users visit at least one business profile every day, Instagram is certainly one of the leading Social media platform to consider.
Instagram’s most important ranking signals
Interactivity: Instagram’s algorithm prioritizes content from accounts generating more interaction.
Engagement: Similar to how Facebook YouTube recommend content Instagram algorithm filters and recommend content upon how likely the images and videos will be interesting and generate engagement..
Timeline: From 2018 latest post was set to be shown first, it is vital to pay attention to user behavior. Make sure to post when they are online.